Privacy Policy
PureComfort Apparel Ltd ("PureComfort", "we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.
We are a data controller registered under the UK GDPR and the Data Protection Act 2018. Our registered address is 245 Market Street, Manchester M1 1PW, United Kingdom. Our ICO registration number is [ICO-XXXXXX].
If you have questions about this policy, please contact us at support@purecomfortapparel.com.
What Data We Collect
We may collect the following types of personal data:
- Identity Data: First name, last name, username or similar identifier.
- Contact Data: Email address, phone number, billing address, and delivery address.
- Financial Data: Payment card details (processed securely by Stripe — we do not store card details on our servers).
- Transaction Data: Details of purchases you make from us, including order history.
- Technical Data: IP address, browser type and version, time zone, browser plug-ins, operating system and platform.
- Profile Data: Your username and password (if you create an account), purchase history, preferences, and reviews.
- Usage Data: Information about how you use our website, products and services.
- Marketing Data: Your preferences for receiving marketing from us.
How We Use Your Data
We use your personal data on the following legal bases:
- Performance of Contract: To process and fulfil your orders, manage payments, and arrange delivery.
- Legitimate Interests: To improve our website and services, prevent fraud, and provide customer support.
- Consent: To send marketing emails and newsletters (only where you have opted in).
- Legal Obligation: To comply with UK law, including tax, accounting, and consumer protection regulations.
We will never sell your personal data to third parties. We share your data only with trusted service providers who help us operate our business (e.g., payment processors, delivery companies), and only where necessary.
Data Retention
We retain your personal data only as long as necessary to fulfil the purposes we collected it for. Order data is retained for 7 years for tax and accounting purposes. Marketing preferences are retained until you withdraw consent.
Cookies
Our website uses cookies to enhance your browsing experience. We use:
- Essential Cookies: Required for the website to function (e.g., shopping cart, login session).
- Analytics Cookies: Help us understand how visitors use our site (Google Analytics — anonymised). You may opt out via your browser settings.
- Marketing Cookies: Used to show you relevant ads on third-party platforms. You may opt out at any time.
You can control cookie settings via your browser. Please note that disabling certain cookies may affect website functionality.
Your Rights Under UK GDPR
Under UK data protection law, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Request correction of inaccurate data.
- Right to Erasure: Request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: Request restriction of processing in certain circumstances.
- Right to Data Portability: Receive your data in a structured, machine-readable format.
- Right to Object: Object to processing based on legitimate interests or for direct marketing.
- Right to Withdraw Consent: Withdraw consent for marketing at any time.
To exercise any of these rights, please email support@purecomfortapparel.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Terms of Service
These Terms of Service ("Terms") govern your use of the PureComfort Apparel website and the purchase of products from us. By accessing our website or placing an order, you agree to these Terms. Please read them carefully.
PureComfort Apparel Ltd is a company registered in England and Wales. Company number: [12345678]. Registered address: 245 Market Street, Manchester M1 1PW, United Kingdom. VAT number: GB [XXX XXXX XX].
Purchase Terms
Orders: When you place an order, you are making an offer to purchase products. We accept your offer when we send you an order confirmation email. We reserve the right to decline orders at our discretion.
Pricing: All prices are displayed in British Pounds Sterling (£) and include VAT at the current rate. We reserve the right to change prices at any time, but any changes will not affect existing confirmed orders.
Payment: Payment is required in full at the time of ordering. We accept Visa, Mastercard, American Express, PayPal, Apple Pay, and Google Pay. Payments are processed securely by Stripe.
Availability: All products are subject to availability. If a product is out of stock after you place an order, we will notify you promptly and offer a full refund or an alternative product.
Consumer Rights
Your statutory rights are not affected by these Terms. As a consumer in the UK, you have rights under the Consumer Rights Act 2015, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, and the Consumer Protection from Unfair Trading Regulations 2008.
Under the Consumer Contracts Regulations, you have the right to cancel your order within 14 calendar days of receiving your goods, without giving a reason. Returns for hygiene-sealed underwear are subject to the conditions set out in our Returns Policy.
Intellectual Property
All content on this website, including text, images, logos, graphics, and product descriptions, is the intellectual property of PureComfort Apparel Ltd or its licensors and is protected by UK and international copyright law.
You may not reproduce, distribute, modify, or use any content from this website without our prior written consent, except for personal, non-commercial use.
Limitation of Liability
To the fullest extent permitted by law, PureComfort Apparel Ltd shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of our website or products.
Our total liability to you shall not exceed the amount you paid for the products in question. Nothing in these Terms limits our liability for death or personal injury caused by our negligence, fraud, or any other matter that cannot be excluded by law.
Governing Law
These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
Changes to These Terms
We reserve the right to update these Terms at any time. We will notify you of significant changes by posting a notice on our website. Your continued use of our website after any changes constitutes your acceptance of the updated Terms.
Contact Us
If you have any questions about these Terms or our Privacy Policy, please contact us:
- Email: support@purecomfortapparel.com
- Address: 245 Market Street, Manchester M1 1PW, United Kingdom
- Phone: +44 (0)161 200 1234